Development of a Digital Solution for Implementing the Split Payment Function in Applications: Prototyping and Testing Solutions, User Scenarios and MVP

Student: Kashanskaya Maria

Supervisor: Pavel Voloshchuk

Educational Programme: Digital Product Management (Master)

Year of Graduation: 2024

This work is devoted to the analysis of the current customer experience in the field of online shopping of major players in the marketplace market of the Russian Federation, as well as the research and design of a new solution for co-payment. The work examines the full cycle of the following stages of design thinking: the choice of ideas, prototyping and testing. Several solutions have been proposed and considered using BNPL and Split models. The results of usability testing show successful and unsuccessful solutions when creating a joint basket, sharing payments, which can be used for the development of current and new products.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses