Market Research with the Aim of Introducing Thermal Insulation Material from PJSC Tatneft to the Russian Market

Student: Erina Alina

Supervisor: Nadezhda Nikolaevna Butryumova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Business Administration (Bachelor)

Year of Graduation: 2024

The work carried out a marketing analysis of the market of thermal insulation materials in order to assess the attractiveness and identify the prospects for the entry of PJSC Tatneft into this market. The research methodology consists of a combination of desk research and interviews with market experts, which allowed to obtain relevant data about the analyzed market. Based on the results of the study, recommendations were formed for PJSC Tatneft on working in the market of thermal insulation materials.

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