Political Marketing Strategies of United Russia in 2003-2021 Electoral Campaigns

This study analyzes United Russia's political marketing strategies in electoral campaigns from 2003 to 2021 in order to identify key trends and changes in approaches to political communication and interaction with the electorate. We use high-quality content analysis of open sources, including election programs, campaign leaflets, videomaterials. The study seeks to establish how political marketing strategies have changed over a long period: both in the overall picture and by the example of specific regions in different parts of the country. The expected results include the identification of the general evolution of political marketing strategies, as well as narratives. The structure of the work covers the introduction, literature review, methodology, analysis of the results and conclusion. The research provides valuable results for the academic community and practitioners of political marketing, as it can become the basis for a deeper study of political marketing both in Russia and in other countries.