Marketing Strategy for Launching a Digital Product for the Wellness Industry

Student: Anna Balashova

Educational Programme: Digital Product Management (Master)

Final Grade: 7

Year of Graduation: 2024

The objective of the research paper is to test promotional channels and create a marketing strategy for the launch of a digital product for the wellness industry. The product under consideration is FitMatch app for finding companions for sports. The paper provides projected unit economics of the project, plans for attracting and retaining users through free and paid channels. The author includes examples of creative materials for promotion and the results of tests of marketing tools, as well as a recommended marketing cost plan taking into account the data obtained and the business goals of the project.

Full text (added May 17, 2024)

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