Startup as a Diploma: Digital Solution Development for Professional Self-determination. Audience Research and Identificationof Unmet Customer Needs

Student: Gubanova Tatyana

Supervisor: Pavel Voloshchuk

Educational Programme: Digital Product Management (Master)

Final Grade: 8

Year of Graduation: 2024

This work is a full-fledged study of the deep needs of customers and is also part of the project “Startup as a diploma: creating a digital product for professional self-determination”. The work was carried out using the methodology of “Design Thinking”, which allowed us to immerse ourselves in the customer experience and identify uncovered needs of the audience. The work reflects the results of the research in the context of the stages of the methodology: empathy, analysis and synthesis.

Full text (added May 17, 2024)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses