Branding of Accessories for Meditative Practices

Student: Krotenko Yuliya

Educational Programme: Design (Bachelor)

Final Grade: 8

Year of Graduation: 2024

In the earliest stages of a new product, new brand, or building, an emphasis on minimalism and aesthetic reduction is increasingly evident. Visual research seeks to rethink these current trends and reconnect them with theory. Through a qualitative analysis of the first steps of minimalism and a quantitative analysis of its contemporary interpretations, key questions can be addressed. In what form has the theory of minimalism arrived in the present day? What about the hesitancy that is triggered whenever a decision has to be made? What factors contribute to the growing obsession with minimalism? Is it for the better that «pragmatism» has taken over from «passion», and should we embrace this trend?

Full text (added May 17, 2024)

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