Startup as a Diploma: Creating a Digital Product in the Apartment Renovation Industry - Market Analysis, Business Goals and Objectives

Student: Lapteva Elizaveta

Educational Programme: Digital Product Management (Master)

Year of Graduation: 2024

This research presents a comprehensive view of the repair services market, its structure, capacity, development dynamics, main trends, competitive environment and target audience. The results of the analysis were used to develop the concept of a mobile trading assistant application, determine its target functions, as well as to develop a marketing strategy for promoting the application.

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