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  • Startup as a Diploma: Digital Product Concept for X5 Group's Delivery Service: Planning and Evaluation of Marketing Activities, Project Risk Analysis

Startup as a Diploma: Digital Product Concept for X5 Group's Delivery Service: Planning and Evaluation of Marketing Activities, Project Risk Analysis

Student: Andrey Kolisov

Supervisor: Vasily Kornilov

Faculty: Graduate School of Business

Educational Programme: Digital Product Management (Master)

Final Grade: 7

Year of Graduation: 2024

This work describes marketing activity and risk analysis to promote the innovative IT of the product "Recipe AI" in the Mobile application of the online retailer.

Full text (added May 17, 2024)

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