Branding and Strategic Planning of the City’s Development (the Case of Kursk)

Student: Blokhnin Daniil

Faculty: Saint-Petersburg School of Social Sciences

Educational Programme: Public Policy and Analytics (Bachelor)

Year of Graduation: 2024

The thesis on the topic «Branding and strategic planning of city development on the example of the city of Kursk’» is devoted to the study of the interaction between city branding and strategic planning in the context of sustainable development and increasing the attractiveness of cities. The key factors influencing the effectiveness of this interaction are identified. The research methods are presented, including content analysis and desk research, as well as quantitative data analysis. It is shown how city branding can be integrated into strategic planning to achieve comprehensive development of urban areas. Proposals for optimising the process of interaction between branding and planning on the example of Kursk are developed. Key words: city branding, strategic planning, urban development, Kursk, branding effectiveness

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