Specificity of the Perception of Educational Content Videos in Social Networks by Users

In modern society, saturated with information technologies, educational content in the form of videos is becoming increasingly widespread through social networks. Individuals and companies compete daily for the attention of users on these platforms. Millions of videos are published on social networks every day. This competition creates a need to identify patterns of perception and the specific impact of content on individuals. However, despite the relevance of this issue, the mechanisms of perception and the impact of content on users in the context of social networks remain insufficiently studied. The study examined the phenomenon of perception, the regularities of perception, the characteristics of perception as a psychological process, and the specifics of advertising perception. It also explored the features of social networks, such as information noise, "info-gypsies," advertising in social networks, and the positive and negative aspects of social networks. Interviews were conducted with users and developers of educational video content, video materials were selected, and users were surveyed after viewing them. The sample consisted of 31 people. Following the study, the peculiarities of perception were identified, and methodological recommendations for the creation of educational video content were formulated.