Social Media Competition in Russia

Student: Sofya Zayats

Educational Programme: Economics (Bachelor)

Year of Graduation: 2024

The aim of the study is to evaluate quantitatively the effect of audience redistribution among the market leaders of social media platforms in Russia on the background of the shock exit of some players from the market. This paper is notable for its consideration of both short and long term periods on subsamples by device type and audience demand metrics. The main research methods are literature review and statistical analysis of data, which was conducted using Excel, Gretl, and Python.

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