The Role of Brand Identity on Consumer Perceptions in the Sector of Fine Dining Restaurants in the Russian Market: а Case Study of Phantom

Student: Maria Grechka

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2024

The paper examines the role of corporate identity in designing consumer impressions in the segment of fine dining restaurants on the Russian market using the example of the Phantom restaurant. The study consists of a theoretical part, which examines the concept of corporate identity within the framework of three paradigms and the specifics of designing impressions in the restaurant industry, as well as an empirical part, which includes an analysis of qualitative data collected through observation diaries and interviews with study participants. The results of the study can be used to develop effective corporate identity management strategies in the restaurant business, increasing the importance of the restaurant brand in the market.

Full text (added May 20, 2024)

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