Launch and Development of AdTech Startup on the Telegram Platform

This work is devoted to market analysis and economic justification for a project to create a startup on the Telegram platform. This platform is a new and actively growing market, promising for the implementation of portfolios of similar projects with a low payback period and a high level of profitability. The practical significance of the research project lies in the possibility of directly using the results of the work, namely market analysis, models, business plan, collected data and identified recommendations, when launching new marketing projects in a given market. The purpose of this work is to develop a business plan for the launch and development of an AdTech startup on the Telegram platform. The work carried out market research, developed a business model and development strategy for the startup, and carried out economic modeling of the pilot project. To create a financial model, statistical data was collected from two samples containing information on the results of 5,500 and 19,058 projects of similar focus. The data was obtained by web-parsing the websites of analytical agencies and analyzed to identify the average indicators of projects on the topics of Telegram channels, as well as a number of patterns in the factors of project development. Based on the collected data, financial and simulation models were built for launching one project or a portfolio of such projects, and recommendations for launching these projects were formed. The work contains 82 pages, 3 chapters, 17 figures, 12 tables, 56 sources.