Development and Promotion of the SENSETIKA: Psychological Aspects

Work 50 pp., 2 hours, 19 figures, 2 tables, 23 sources Development and Promotion of the SENSETIKA: Psychological Aspects The work is devoted to the psychological aspects of the process of developing and promoting a brand, using the example of the Sensetika brand. Since I opened my own business, creating a brand that will be successful in a competitive market is my main task. Therefore, this dissertation is of a project nature. A few words about the project - this is the Sensetika care space in the center of Moscow, which combines an integral approach to well-being: a combination of psychological counseling with massage, spa and cosmetology. This concept is quite atypical, therefore the practical significance of a master's thesis lies in the possibility of directly using the results of the work in the company's activities. The purpose of the master's thesis is to develop a program for promoting the Sensetica brand, taking into account the psychological patterns of consumer behavior for effective strategies to increase its recognition and loyalty among the target audience. To carry out the analysis, survey and in-depth interview methods were used, including 55 and 6 respondents, respectively. The findings proved that the idea of combining facial and body care with psychological services into a single space has its advantages and can be an interesting concept for business.