Cultural Narrative Transformation in Popular Culture due to Fan Practices

Student: Anastasiya Efremova

Educational Programme: Cultural Studies (Bachelor)

Year of Graduation: 2024

This strudy investigates the influence of fan communities on the narratives in contemporary TV series. Special attention is given to the interaction between fans and creators of popular culture products, examining both established and new fandoms. Within the framework of convergent culture and using case studies, the phenomena of "SuperWhoLock" and "SuperWhoLock 2.0" are explored. Additionally, through digital ethnography strategies, the use of social platforms such as Tumblr, Twitter, and Reddit in interactions with TV series creators is studied. I also examine the impact of fan practices on the narratives of the series "Our Flag Means Death" and "Good Omens," differences in the interaction of fandoms with creators of older and newer projects, and the role of fan practices in creating new collaborative ways of engaging with popular culture products.

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