Sports Marketing: Fans' Attitude to Sponsorship of Russian Premier League Football Clubs by Bookmakers

Student: Danilian Arina

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2024

Due to the current geopolitical situation in the world, the Russian football market has faced a number of difficulties: now Russian clubs and the national team are excluded from all international competitions, and major foreign sponsors have refused to support local football clubs. Since sponsors are the main source of income for Russian teams, clubs are now forced to look for new sponsors who are ready to cover most of the expenses of sports organizations. Betting companies become such sponsors. The purpose of this study is to study the attitude of Russian fans to the sponsorship of football clubs by bookmakers.

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