Motivational Features of Consumers of Computer Clubs in the Russian Market

Student: Margarita Lipinskaya

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2024

The purpose of the article is to shed light on the prevailing motivations of consumers for visiting computer clubs in Russia. In addition, this study provides insight into consumer perceptions of key messages that a brand conveys in communications. The research design is based on both quantitative and qualitative methods and includes a two-stage study: in-depth interview and online survey. The results of the current study may be useful for creating more effective marketing strategies aimed at promoting computer clubs in the Russian market.

Full text (added May 21, 2024)

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