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  • Factors of Formation of Loyalty to Brands of Psychological Help Services in Russia of the Target Audience Aged 18-25

Factors of Formation of Loyalty to Brands of Psychological Help Services in Russia of the Target Audience Aged 18-25

Student: Letunova Tatyana

Supervisor: Kira Legut

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2024

This study was carried out in order to shed light on such an unexplored and new direction as online psychological services. The aim of the empirical research in this paper is to determine the factors influencing the formation of loyalty to online psychological help services in Russia among the target audience aged 18-25 years old.

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