Features of Communication of the Employer's Brand with Job Seekers aged 18 to 24 Years

Student: Krystsina Buiko

Supervisor:

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2024

It can be noted that the professional expectations of applicants aged 18 to 24 years differ in many ways from what the communication of employer brands can be aimed at. Within the framework of this study, mixed design is used, combining the method of qualitative content analysis of the content of the most popular HR brands among applicants. The data obtained is further verified using the online survey method.

Full text (added May 21, 2024)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses