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Artificial Intelligence as a New Tool in Communication between Students and Educators in University

Student: Ivanova Mariya

Supervisor: Asya Veksler

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2024

The paper explores the aspect of artificial intelligence as a tool for communication between teachers and students within the university. The relevance of this study lies in the active implementation of forms of artificial intelligence in education. The paper considers such concepts as educational communication, educational communication tools, genarative models, artificial intelligence. The purpose of the research in identifying possible aspects that can improve the process of introducing the use of AI in educational communication. The research method is quantitative in survey format. Limitation of the research-respondents from the National Research University Higher School of Economics. Practical relevance is related to the implementation of courses on the use of AI for teachers by the National Research University Higher School of Economics.

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