Analysis of Womens’ Perception of Risks and Benefits of Invasive Beauty Procedures

Student: Korotchenko Arina

Faculty: Saint-Petersburg School of Social Sciences

Educational Programme: Sociology and Social Informatics (Bachelor)

Year of Graduation: 2024

This study explores women's perceptions of risks and benefits associated with invasive beauty procedures, investigating the decision-making processes behind their choices, utilizing the Health Belief Model. The research delves into the societal norms, beauty ideals, and individual decision-making factors influencing women's attitudes towards cosmetic enhancements. Through purposive sampling and thematic analysis, the study uncovers how women assess risks, benefits, and information sources related to invasive procedures. The findings highlight the significance of trust in specialists, financial considerations, and societal influences on women's decisions. By examining these dynamics, the study contributes to a deeper understanding of the complex interplay between personal motivations and external factors shaping women's engagement with invasive beauty treatments.

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