The Role of Trust in Consumers' Intention to Use Carsharing Services

Student: Aleksandrov Marat

Educational Programme: Marketing and Market Analytics (Bachelor)

Year of Graduation: 2024

This graduation thesis examines the role of trust in consumers' intention to use car-sharing services. The primary objective of the study is to assess the impact of various aspects of trust on users' decisions to utilize car-sharing services. The work includes a theoretical literature review, an analysis of the state of the Russian car-sharing market, and an empirical study conducted using the structural equation modeling (SEM) method. Based on the collected data, hypotheses regarding the influence of trust on consumers' intention to participate in car-sharing were tested. The research results confirm that trust is a significant factor influencing consumers' decisions to use car-sharing services. The thesis also presents recommendations for companies providing car-sharing services to enhance users' trust levels.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses