Russian Politicians through the Prism of Electoral Preferences of the Youth Audience

Student: Alisa Kochetkova

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2024

This research paper examines the relationship between the youth electorate and their electoral preferences in relation to Russian politicians. By studying this, it turned out to form the perception of politicians and the expectations of young people from them. Qualitative and quantitative research methods were conducted, consisting of expert interviews and survey respondents and focus groups, after which they were analyzed with confirmation or refutation of hypotheses. Based on the data obtained, the study helped to understand the factors influencing the choice of young voters for the future of Russian politics.

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