Features of the Visual Language of Korean Movie Posters in Russian Online Cinemas

Student: Lyapich Alina

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 10

Year of Graduation: 2024

This study examines the specifics of movie poster development and testing in a rapidly developing market of South Korean cinema in the Russian streaming services industry. The research aims to propose a new typology of visual features for poster adaptation, which would be culturally and psychologically considerate as well as based on empirical quantitative data. To achieve this goal a mixture of quantitative methods is used, including content analysis of both South Korean posters and their Russian adaptations and testing the results in a form of online survey.

Full text (added May 21, 2024)

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