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"Patriki" as a Pop-Cultural Phenomenon of Public and Communicative Space

Student: Baichurina Alla

Supervisor: Pavel E. Rodkin

Faculty: Faculty of Creative Industries

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2024

This study focuses on the transformation of Patriarch's Ponds in Moscow from a cultural and historical space to a pop culture phenomenon. The research problem lies in the diametric opposition of perceptions of Patriarch's Ponds as a cultural and historical space and their transformation into a pop culture phenomenon. On one hand, Patriarch's Ponds are seen as a significant historical site with mystical attributes surrounded by legends, perceived as an important public asset. On the other hand, this space has undergone significant changes, becoming a pop culture object associated with the myth of a luxurious and happy life. The aim of the research is to develop a conceptual framework for analyzing the interaction between culture and space. The results of the study will deepen the understanding of processes occurring in urban spaces and propose a new approach to their study.

Full text (added May 21, 2024)

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