Pcychoanalytic View of Presenting Oneself in Public Space

The master's thesis is devoted to the study of the main unconscious conflicts of an individual and their connection with the difficulties of presenting oneself in public space. The study is of interest due to the intensive development of information technologies and media culture, where the need to present oneself in public space is rapidly increasing. In the modern context, presenting oneself in public space is an important aspect in the construction of social interactions. The theoretical part explores the complexities of presenting oneself in public space and reveals that traditional approaches to the development of public speaking skills often do not take into account underlying psychoanalytic aspects such as exhibitionism, narcissistic issues including perfectionism, the concept of True and False Self, and oedipal conflicts. These aspects may be key to understanding the difficulties people have when trying to present themselves in public space. Thus, our study aims to fill this gap and offers a psychoanalytic perspective on the issues under study through the lens of investigating these aspects and unconscious conflicts. In the empirical part of the study, psychodynamic analysis of client cases and their psychoanalytic interpretation were conducted. Based on these, conclusions were drawn about the connection and influence of unconscious conflicts of an individual when presenting himself in public space. The result of the work are the conclusions confirming the hypothesis that behind the difficulties of presenting oneself in public space lie unconscious conflicts of an individual. This work has practical significance for psychoanalytic coaches, psychologists, working with requests of difficulties in presenting oneself in public space, such as the inability to maintain social networks, fear of speaking and difficulties in building a personal brand.