Identification the Factors of Consumer Participation in Carsharing Services on the Russian Market

Student: Lim Yuriy

Educational Programme: Marketing and Market Analytics (Bachelor)

Final Grade: 7

Year of Graduation: 2024

The purpose of this research is to investigate the factors influencing consumers’ choice to use carsharing services in Russia. The research will employ a mixed-method approach, combining qualitative interviews and quantitative surveys to collect data in carsharing customers’ demographics, motivations, convenience and environmental awareness among carsharing users. The expected results of the study include identifying key determinants of consumers’ decisions to use carsharing services, providing insightful information to service providers to enhance the adoption and sustainability of carsharing in the Russian market.

Full text (added May 21, 2024)

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