Brand Integration into Music Festivals as Key Tool for Event Marketing and Marketing Strategy

Student: Mariia Abidina

Supervisor:

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2024

This study is devoted to the study of event marketing in general, as well as collaborations and integrations as a tool for event marketing and marketing strategy at music festivals. The small amount of time that has passed since the beginning of dramatic changes in the Russian market, insufficient scientific knowledge of the research topic and the active use of event marketing as a new universal tool for the redistribution of brands determine the relevance of this study.

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