Development of a Strategy for the Formation and Promotion of the Company Using Marketing Tools in the Dance Event Market

Theme of work: "Development of a Strategy for the Formation and Promotion of the Company Using Marketing Tools in the Dance Event Market" The purpose is to develop an effective strategy for the creation and promotion of the company engaged in the organisation of dance events in the regions of Russia. The object of the study is the organisation of dance events by creating a new company. The subject of research graduate work will be strategies and marketing tools for the formation and promotion of the company in the market dance event. It will include all stages of company creation: market analysis, creating a business plan, brand development, promotion through digital channels and offline events, and building partnerships. Applied significance of the graduate work is determined by the fact that the future company, focusing on dance events, will promote physical activity and social integration of residents of different regions of Russia. Its impact also encompasses the development of the dance industry, providing educational and career opportunities for talented dancers from all regions of the country and attracting tourists through large-scale events.