Factors Influencing Consumer Choice in the Consumer Goods Market in the Context of Market Changes

Student: Oskar Ibragimov

Educational Programme: Marketing and Market Analytics (Bachelor)

Year of Graduation: 2024

Because of sanctions against Russia, consumers and companies are faced with changes in the market for consumer goods. This study aims to identify key factors influencing consumer choice and develop effective strategies for companies to adapt to new conditions. The results of the study will help companies better understand their consumers, adapt their marketing strategies and product lines, and identify opportunities to strengthen their position in the market. This study represents an important contribution to both the academic field and business practice.

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