The Impact of E-commerce on the Sale of Sporting Goods: an Analysis of Online Trade in the Sports Industry and Its Impact on Retail Sales and Brands

Student: Arutyunyan Artur

Supervisor:

Educational Programme: Marketing and Market Analytics (Bachelor)

Year of Graduation: 2024

The purpose of the thesis is to analyze the impact of e-commerce on the sale of sporting goods, with a focus on online trading in the field of the sports industry. In the course of the work, a number of aspects regarding online trading in the retail of sporting goods will be analyzed. The presented research will be useful both for marketplaces and for brands and the buyers of goods themselves. The object of the study is sporting goods, which will be highlighted in the data for conducting a corresponding study. The subject of the study is the impact of e-commerce on sales

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