Platform for a Brand Inspired by Tennis Aesthetics

Student: Elizaveta Levchenko

Supervisor:

Educational Programme: Fashion (Bachelor)

Year of Graduation: 2024

Not many people associate tennis with anything in addition to a short white pleated skirt and a polo shirt. Tennis is not only about cleanliness, neatness, classics and calm. Tennis is about a broken racket, a loud cry, soiled, sweaty clothes and personal stories that are sometimes so funny or very dramatic. Tennis is about finding balance in and outside the game. The Deuce Club is a brand that reveals tennis aesthetics from an unusual side for many and who wants to introduce the audience to the heroes of the tennis world.

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