Brand Platform

Student: Nina Birmani

Supervisor:

Educational Programme: Fashion (Bachelor)

Final Grade: 9

Year of Graduation: 2024

rum. - is a project inspired by the inner feeling of traveling, that consist of a mix of fashion, art, music and architecture into a single image in a person's impressions upon returning home. It is travel, expeditions and research that allow you to keep cherished “finds”, unusual souvenirs, which in an urban environment turn into real artifacts in a person's collection. The selection of the concept store is aimed at creating a feeling of searching for those “artifacts” that with unusual stylizations, become one with the regular image of residents of a larger city. Wadi Rum is a lunar valley in Jordan, famous all over the world for its attractiveness to travelers. Rum - {rum from English.} the most famous drink of pirates, treasure seekers and travelers. rum. is a store concept that embodies the connection of big city seekers with their treasures without sand in the sneakers.

Full text (added May 23, 2024)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses