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Infographic Generation System for Marketplaces

Student: Blinova Aleksandra

Supervisor: Hadi Saleh

Faculty: Faculty of Computer Science

Educational Programme: System and Software Engineering (Master)

Year of Graduation: 2024

Nowadays, e-commerce has reached a new level. The market is increasingly being captured by such giant marketplaces as Wildberries, Ozon, Yandex Market. Now, businesses of almost every scale conduct their operations with the help of sales marketplaces. One of the recent innovations was the infographics creation for sellers production, as the way of conducting non-price competition in the promotion of products like showing the chief advantages and features of the goods to the buyer visually. Now, sellers can show the uniqueness of their products in a few words, without overloading the buyer with unnecessary information. Unfortunately, the requirements of marketplaces for images and infographics are constantly changing, therefore it can be difficult to keep track of when a particular requirement changes. Developing a client-server based system is the main objective of this research, aiming to decrease the time for verification and generation of infographics based on marketplace requirements for images and infographics. This work is devoted to the development of a system of infographic generation, which could allow sellers to create infographics, verify it on compliance with the requirements of marketplaces to images and infographics, and could also give recommendations before creating infographics for user-selected attributes. The main goal of the work is to reduce the time of sellers on the process of infographics generation from its creation to uploading on the marketplace and further moderation. The infographics systems currently in use have a number of disadvantages, such as lack of infographic verification, lack of infographic recommendations, high cost. In the presented work for the first time a module will appear with checking the created infographic in comparison with the currently used applications. Therefore, the proposed solution will help to reduce the time that sellers spend verifying and creating infographics. Key Words: infographics; infographic verification; infographic generation; marketplace; image processing and recognition; object detection; OCR.

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