The Impact of Cultural, Economic and Technological Factors on Transformation of Retail Business in China after the Covid-19 Pandemic

Student: Nanadavasuren Dorzhieva

Faculty: Faculty of World Economy and International Affairs

Educational Programme: Socioeconomic and Political Development of Modern Asia (Master)

Year of Graduation: 2024

The master's thesis is devoted to the analysis of the impact of technological, economic and cultural factors on the transformation of China's retail trade after the COVID-19 pandemic. The study includes a comprehensive analysis of global trends in retail business transformation after the COVID-19 pandemic, the specifics, structure and participants of retail trade, taking into account technological, economic and social factors. As the main tool for confirming the hypothesis, the author conducted an interview with four representatives of the Chinese retail industry, namely, the city of Guangzhou. The results of the study demonstrate the strong impact of information and digital technologies on the transformation of China's retail business in the period after the COVID-19 pandemic.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses