Development of an Application to Increase the Availability of A/B Testing

The purpose of this work is to develop an application that improves the process of A/B testing and allows small players in the market to use product analytics to make decisions in order to reduce the risk of losing customers and financial resources.The object of the study is the process of A/B testing and its application in marketing, as well as the development of an application to conduct this testing. The subject of the study is methods and tools of product analytics, the process of A/B testing, the development of an application to simplify the testing procedure and analyze the results. In the first chapter the basic principles of A/B testing are considered, needs are identified and processes in BPMN notation are described. In the second chapter the system design, requirements generation, models to be, system architecture in C4 model is developed. The third chapter develops the main functions of the application in Python, describes the REST API methods, and develops the design of the application layouts. Implementation steps and evaluation of implementation efficiency are also described.