Development and Implementation of “Green” Solutions in Supply Chain Processes Using the Example of an E-Commerce Company

In recent years, the e-commerce market has shown significant growth, which is accompanied by an increase in logistics operations and, consequently, in the consumption of packaging materials. This creates serious environmental challenges and requires the implementation of green solutions in the supply chain. The topic of this paper is devoted to the development and implementation of environmentally sustainable solutions in supply chain processes on the example of Ozon, one of the largest players in the Russian e-commerce market. Particular attention is paid to the optimisation of work with packaging materials in order to reduce their negative impact on the environment. The main problem considered in the paper is the significant consumption of packaging materials in Ozon's supply chain, which leads to increased operating costs and negative environmental impact. The aim of the study is to develop and implement recommendations to improve the handling of packaging materials to improve their environmental friendliness and reduce costs. As a result, measures to improve the system of work with packaging materials in the company Ozon were developed and proposed. Implementation of the proposed solutions will allow the company to reduce its packaging operating costs, reduce its environmental footprint and increase its competitiveness within the ESG agenda. The economic and environmental effectiveness of the proposed measures was confirmed by calculations, which demonstrates their feasibility and potential benefits for the company. The study consists of 86 pages, 17 tables and 15 figures. 65 sources of information and data were used in the paper.