Development of Promotion Strategies on Marketplaces for JSC R-Pharm

Student: Abramov Artem

Educational Programme: Business Administration (Bachelor)

Year of Graduation: 2024

The purpose of the final qualification work is to develop strategies for promotion on marketplaces for JSC R-Pharm Tasks that must be completed to achieve the set goal: 1) Analyze the company's activities and identify the main problems associated with the implementation of the sale of products exclusively in the wholesale sales channel 2) Identify the most relevant approach to solving problems in the company 3) Develop a plan for applying the chosen approach 4) Evaluate the effectiveness of the chosen approach 5) Develop strategies for the application of the chosen approach, taking into account the specifics of R-Pharm JSC As a result of the study, the effectiveness and economic efficiency of the proposed strategies were confirmed, the goals and objectives of the research work were fulfilled.

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