Business Plan for a Speaking Club International Market Entry

In today's globally connected landscape, businesses are continuously seeking opportunities for growth and international presence. This research explores the creation of a comprehensive and detailed business plan for taking a Speaking Club global. With a focus on enhancing communication skills, the club recognizes significant potential for its distinct offerings worldwide. The project aims to map out a strategic path for its global venture, including comprehensive market and industry analyses and a well-structured plan encompassing marketing, sales, organization, and finance. The review of an online learning industry has identified really high potential, underscoring timely-relevance of the business plan. Furthermore, it also recognized a series of problems – lack of interactive, immersive and culturally diverse experiences. The proposed project introduces an innovative solution designed to address the need for personalized language learning platforms with social network-like features. The online speaking club will serve as an aggregator of educational services, bringing together experts, content creators, language learners, and enthusiasts to cater to diverse customer segments. The venture will be registered as a Free Zone Company (FZCO) in the UAE, benefiting from favorable conditions for IT startups, including 0% corporate and income taxes and a highly developed digital infrastructure.The production will be managed by a small project team involving executives (CEO, CTO, CMO, CFO) and production personnel (developers, project manager, tester, designer, and marketer). To maintain a competitive edge in the international market, a comprehensive marketing plan was developed. This plan identifies the target customer segments: aspiring undergraduates (young students aged 18-25 seeking language proficiency) and educated professionals (typically aged 25-35 looking to share their expertise). To attract these segments, the 4P model was implemented to develop effective pricing, promotional, and product strategies. The following sales forecast projects potential company audience growth and revenue for each operational period. By the end of the 6th period, the total sales in monetary terms are estimated at $3,737,000. Additionally, the organizational plan outlines the business structure and employee responsibilities. Financial and investment plans detail the initial investments required to reach self-sufficiency, amounting to $605,990. Despite the substantial initial investments, the financial efficiency assessment reveals highly encouraging metrics: a Payback Period (PP) of just 2.5 years, a Return on Investment (ROI) of 280%, and a Net Present Value (NPV) of $781,519. These positive indicators justify the managerial decision to invest in this project. Ultimately, a thorough risk analysis was conducted, and mitigation strategies were developed to enhance the company's resilience, contributing to its long-term success and sustainability.