Development of the Employer Brand for Company "GuruLeads"

Student: Biriukova Mariia

Educational Programme: Business Administration (Bachelor)

Year of Graduation: 2024

The final qualification project is dedicated to the research and development of the employer brand of the company "GuruLeads." The goal of the project is to develop recommendations aimed at improving the company's internal employer brand. The methodology includes both theoretical and practical parts. In the theoretical part, the literature on employer branding was analyzed, while the practical part examined the company's internal metrics through in-depth interviews, surveys, comparative analysis, and analysis of open sources. The result of the work is a list of recommendations with an assessment of their projected effectiveness, as well as a plan of expenses necessary for their implementation.

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