Promotion Program Development for a Company

Student: Babinova Alena

Educational Programme: Business Administration (Bachelor)

Year of Graduation: 2024

This research is relevant to the field of marketing and aims to develop a program for promoting the Tak-To Da School of Public Speaking and Acting. To date, a competitor company in Perm is leading in the relevant service market, which, through the use of marketing tools, has captured the largest market share. This indicates that an effective promotional program is becoming a key success factor in this niche. The analyzed company faces the risk of business failure in 2024 due to low customer traffic and "downtime" in studio rental. As part of this study, a marketing analysis of the company has been conducted, which has allowed us to develop promotional proposals for Tak-To Da LLC. The promotion program is based on market trends and customer preferences and includes various methods to attract customers. Several hypotheses from the proposed promotional program have already been put to the test in practice, and it is therefore possible to evaluate the results achieved as part of the completed work.

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