Business Plan for a Ticketing Vendor Platform for the Cypriot Event Market

This thesis describes a detailed business plan for a company - a platform for selling event tickets for the Cypriot market. The work presents a comprehensive market analysis and develops strategies for the successful launch and operation of the platform. The main goal of the research is to create a comprehensive business plan for a platform for selling event tickets in the Cypriot market, covering all aspects of platform development and launch, analyzing the company's profitability potential and market entry opportunities. The first chapter includes a theoretical review of literature and approaches to business model formation. Special attention is given to business planning methodologies such as UNIDO, KPMG, and Lloyd's standards, which are used for comprehensive analysis and strategic planning. In the second chapter, an analysis of the external and internal environment is conducted, including the following tools: PESTEL analysis Porter's Five Forces analysis Market capacity analysis (TAM, SAM, SOM) SWOT analysis Overall, the external market is favorable for the development of a startup in the field of event ticket sales, considering economic growth and the technological readiness of the population to use digital solutions. The main player in the market is "Sold Out Tickets" and several small competitors. The level of threat from new entrants is moderate due to significant financial investments and economies of scale, but there is an opportunity for new players with innovative solutions. The SWOT analysis identifies the strengths and weaknesses of the platform, as well as opportunities and threats in the external environment. Among the strengths of the platform are favorable conditions for event organizers, a modern and user-friendly interface, an effective marketing strategy, and a loyalty system. Weaknesses include market novelty and dependency on event organizers. Opportunities include market growth and technological gap, while threats are high competition and economic fluctuations. The third chapter includes the development of a business plan using the Osterwalder model, which covers all aspects of the company's activities: organizational structure, marketing plan, and financial plan. The marketing plan is based on the 7P marketing mix model, which includes product, price, place, promotion, people, process, and physical environment. Special attention is given to developing a unique selling proposition and promotion strategy using SEO, social networks, and influencer marketing. The financial plan includes calculations of discounted cash flow (DCF), net present value (NPV), internal rate of return (IRR), and return on investment (ROI). Financial indicators confirm the financial viability and prospects of the project with a short payback period and high profitability. In conclusion, the possibility of successfully creating and developing a platform for selling event tickets in the Cypriot market is confirmed. The analysis shows that the market has significant growth potential, and the proposed platform will be able to meet the needs of both event organizers and end consumers, providing a competitive advantage through modern technologies and effective marketing strategies. Thus, this study includes a comprehensive analysis of the external and internal environment, the development of strategies and a business model and confirms the possibility of a successful launch and development of the platform in the Cypriot market.