Digital Promotion Strategy for the New Restaurant from WRF in the Market

Student: Dostovalova Tatyana

Educational Programme: Business Administration (Bachelor)

Year of Graduation: 2024

This work is devoted to the development of an effective digital strategy for the Russian restaurant Sakhalin from the WRF restaurant alliance. WRF aims to expand its operations by entering new markets. Thus, the company plans to open a restaurant in the Dubai market this year. During the project work, theoretical material on the topic was analyzed, as well as the market and the company's position in it were analyzed. As a result, a strategy for the digital promotion of the Sakhalin restaurant was developed and a media plan was drawn up for a successful opening in Dubai and subsequently in other countries, by increasing brand awareness.

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