Development of a Strategy for Promoting Small Business Products on Marketplaces

This thesis is an exhaustive study of the development of product promotion strategy on marketplaces for a company specializing in the sale of expanded clay. The paper analyzes the expanded claydite market, including its current trends and development prospects. Using SWOT analysis, the company's strengths and weaknesses, as well as the opportunities and threats it faces in the market have been identified. PEST analysis was conducted to better understand the organization's external environment and identify key political, economic, social and technological factors affecting the company's operations. To further explore the competitive environment, Porter's Five Forces model was used to provide a detailed analysis of the level of competition in the industry. The study identified marketing challenges such as high competition, low product margins and limited financial resources for marketing. Based on the analyses, a specific strategy was developed to promote the company's products on the marketplace, including improving the company's content and reputation. This thesis provides valuable practical guidance for a company seeking to improve its position and competitiveness in the marketplace by entering marketplaces. The findings and recommendations can be used to successfully adapt to changes in the market environment, increase market share and overall business profitability, as well as serve as a valuable study for students and researchers in the field of marketing and business management.