Development of an Entrepreneur\'s Personal Brand

Personal branding has burgeoned into a ubiquitous phenomenon, permeating diverse domains for decades, including the realms of artists, athletes, authors, executives, proprietors, and politicians, while extending its reach to myriad other occupational cadres within the corporate landscape. Within the contemporary digital milieu, social media emerges as a pivotal instrument wielded by entrepreneurs for the cultivation and amplification of their personal brand. A proficient social media presence not only fosters audience engagement but also facilitates the dissemination of products and services, fostering brand credibility. Nevertheless, there is a difficult situation associated with maintaining the authenticity of a personal brand due to the need to meet the needs of a diverse target demographic group. This research endeavors to delineate a strategy for advancing one's personal brand on social media platforms by scrutinizing the exemplary practices of entrepreneurs. The theoretical underpinning of this endeavor entails the utilization of methodologies encompassing secondary source analysis, synthesis of extant scholarship, and a taxonomical approach to assemble an exhaustive inventory of constituent elements comprising a personal brand. Subsequently, the practical facet of the study incorporates both qualitative and quantitative inquiries. Qualitative exploration entails interviews conducted with entrepreneurs who actively cultivate their personal brand on social media platforms, with ensuing findings subjected to rigorous scrutiny and validation through audience surveys. As a result of the work, recommendations were formulated on the use of social media tools for promotion, including the use of various content formats, active interaction with subscribers and demonstration of feedback, as well as the use of offline events to attract new subscribers.