Perception of Online Education Products Depending on the Age of Consumers

The major obstacle to the promotion of online education products is the growing number of new online schools. The market is no longer focused exclusively on schoolchildren and students, offering more and more educational products for people of different ages. In this environment, traditional promotional strategies are losing their effectiveness, and it is becoming increasingly difficult for consumers to make a choice among a multitude of similar offers. Therefore, companies need to better understand their customers and potential audience in order to build effective marketing strategies and improve their services. The purpose of this paper is to investigate the characteristics of online education product perceptions among consumers of different age groups. The research involves analysing the research literature and conducting an online survey to identify the preferences and selection criteria of online courses among different age groups. The study will identify factors influencing the perception of the product by people of different ages, as well as present the characteristics of consumer demands. The results of the research will make it possible to formulate recommendations on the development and promotion of online courses taking into account the age specifics of consumers.