City Marketing on the Example of Nizhny Novgorod

The purpose of the study is to analyses the development of the city's marketing. The objective of this investigation is to comprehensively examine and assess the existing state of marketing in Nizhny Novgorod. The focus of the study is directed towards understanding the contemporary marketing landscape in the city of Nizhny Novgorod. Employing various methodological approaches such as data collection and comparative analysis, the study aims to develop a high-quality project and delve into the intricacies of the identified problem. The scholarly significance of this research lies in its pertinence to the current period, characterized by notable transformations and shifts in the city's image and positioning. The study introduces a fresh perspective by exploring the application of territorial marketing theory in the context of the updated appearance of Nizhny Novgorod, seeking to elucidate the specificities of its implementation. Structured into five sections—introduction, literature review, methods employed, results, and conclusion—this work systematically addresses the multifaceted aspects of the research, providing a comprehensive analysis of the contemporary marketing scenario. Key words: place branding, regional economics, place marketing, city marketing