Becoming "That Girl": A Critical Analysis of the Portrayal of the Ideal Woman in Hustle Culture

Student: Gorzhii Alisa

Educational Programme: Foreign Languages and Intercultural Communication (Bachelor)

Final Grade: 10

Year of Graduation: 2024

The rise of social media in recent times has introduced numerous new concepts that are yet to be investigated within the academic community. The aim of this study is twofold: firstly, it analyzed the phenomenon of "that girl" within the discourse of online "hustle culture”. Secondly, it identified and examined linguistic patterns that shape the representation of the “ideal woman” within this discourse. By employing the Fairclough discourse analysis framework (1995), a sample of 10 relevant YouTube videos was analyzed, resulting in the identification of several linguistic patterns and characteristic traits associated with the phenomenon of “that girl”. Despite the research being focused on a specific selection of English-language videos on a single platform, its findings hold the potential to contribute significantly to the field of media discourse analysis. Keywords: hustle culture, that girl, online discourse, linguistic patterns, discourse analysis, characteristic traits

Full text (added May 26, 2024)

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