Translation of Nonce Words Based on the Texts of American Advertising Сampaigns

Student: Ishchenko Anastasiia

Educational Programme: Foreign Languages and Intercultural Communication (Bachelor)

Year of Graduation: 2024

This graduation thesis is dedicated to the study of nonce words in English advertising campaigns and their translation into Russian. The focus is on the word formation processes of nonce words, their functional characteristics, and translation methods. The first chapter examines the theoretical foundations of nonce words, their classification, and distinctions from neologisms. The second chapter analyzes nonce words in the context of English advertising slogans and discusses strategies and techniques for their translation. The third chapter presents an analysis of translation decisions based on specific advertising campaigns. The results of this study can be useful for translation and marketing professionals, as well as for students of translation faculties.

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