Building, Translation and Localisation of the Russian Fashion Brand Website "TalRi M"

The purpose of this paper is to study and provide practical insight into the process of creating, translating and localising a fashion brand's website, taking into account the cultural specificities of different countries and targeting a multilingual audience. The relevance of the work lies in the need to adapt websites to the cultural peculiarities of different countries in order to successfully enter the international market. The main objective of the project work is to create a fully translated and localised website for the Russian fashion brand TalRi M, which will be culturally adapted to the target countries in four languages. The research uses qualitative data such as interviews with the brand owner and information on translation and localisation. The findings of the study highlight the importance of building a strong online presence through localisation for fashion brands seeking to attract new customers and strengthen their market position by understanding the needs and preferences of different audiences. Keywords: online presence, translation transformations, website localisation, cultural dimensions, fashion industry, brand identity